Another European ski season could be hanging in the balance

Another European ski season could be hanging in the balance

The submit Another European ski season could be hanging in the balance appeared first on TD (Travel Daily Media) Travel Daily.

Demand for ski journeys in Europe is predicted to take a success this 12 months attributable to rising COVID-19 instances, in response to GlobalData, which notes that these locations could see diminished footfall as early as December. The firm notes that December normally sees budding snowboarding travellers heading to Europe, which offsets the continent’s post-summer slowdown in journey. For instance, Europe noticed home and outbound journeys enhance by 38.3% from November to December in 2019 – the final 12 months not impacted by the pandemic.

Ralph Hollister, Travel and Tourism Analyst at GlobalData, feedback: “This stiff increase in demand for vacations in December usually plays into the hands of European ski resorts, with many classing December as the beginning of the official ski season. However, the usual surge in demand will be impacted as the pandemic, once again, rears its head across major ski source markets and destinations.”

According to a survey by GlobalData*, 25% of European respondents said that they have been nonetheless ‘extremely concerned’ about the COVID-19 pandemic. Such a significant percentage doesn’t bode effectively, and the firm expects many Europeans will halt or cancel vacation plans in the event that they see that virus transmission is beginning to surge as soon as once more.

Hollister provides: “Skiing hotspots in the likes of France, Italy and Switzerland will be fearing the worst, with many counting on these upcoming months to offset a few of the losses skilled in the final two seasons. Europe, as soon as once more, finds itself at the epicenter of the pandemic – simply as the ski season begins to realize momentum.

“The COVID-19 situation in Germany could be a key deciding factor on the success of the upcoming European ski season. Germany has more skiers than any other country in Europe, making this source market incredibly important for ski destinations. Additionally, Germany was the third-highest spending outbound source market globally in 2020, illustrating its spending power and willingness to carry on undertaking international trips during the pandemic.”

As reported on the November 24, 2021, the variety of new COVID-19 infections registered inside at some point has reached a brand new excessive in Germany. In addition, the nationwide seven-day incidence rose above 400. These alarming figures in Germany will create trigger for concern amongst European ski locations as journey restrictions will possible comply with, creating a major influence on income technology for resorts and different companies related to ski tourism.”

The submit Another European ski season could be hanging in the balance appeared first on Travel Daily.


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